The report from AdMaster also show that advertisers now value KOLs who can offer real reviews instead of giving fake praise. Take Xiaohongshu as an example. The app is quite similar to yelp, but instead of people commenting on stores and shops, they share reviews on brands and products.
The report said that the pandemic has made it more difficult for national authorities to collect statistics, and said only in the coming months and years would the world obtain a full picture of the impact of the crisis on wages and labor markets.
The regulators will also halt new approvals of online micro lenders and cross-region lending businesses.
The report showed that while the content-based consumer Internet remains the focus of digital culture providers, many market players are expanding into other industries such as tourism and sports, evidenced by the fast growth of smart tourism and e-sports.
The report also said that Chinese mainland's outbound tourism has enjoyed double-digit growth for 12 consecutive years.
The report of the inspection was submitted for review to the bimonthly session of the NPC Standing Committee on Monday.
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The report starts by citing a simple example: General Motors sold more cars in China than in the US last year, but these cars did not show up as US exports to China because they were made and sold in China.
The report is only step one of a larger project. Future updates will look into how many activations lead to audio recordings sent to the cloud versus processed only on the device; whether cloud providers accurately show all cases of recorded audio; if the speakers adapt and adjust to what they’ve heard; and how the gender, ethnicity, accent and other factors affect activations of the speakers.
The report also showed Hong Kong saw 22 such deals during the period, which was the highest among markets outside the Chinese mainland.
The report said China's OTT video market will become increasingly mature from 2020 to 2024, with compound annual growth rate reaching 12.2 percent, and revenue is expected to reach about .1 billion by 2024.