出版社图书营销现状及思考

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BEIJING, Feb. 6 -- The Chinese government is looking at ways to protect consumer rights and develop common standards in the burgeoning pre-paid card industry.The popularity of the cards has flourished in recent years in major cities such as Shanghai and Beijing. In 2007, just four companies in Beijing issued them. Now more than 300 have been registered in the city with the People's Bank of China (PBOC).Complaints have also risen. In Shanghai, where the cards are used most, 4,800 people complained between January and November last year compared with 4,049 during the whole of 2008.Most complaints were about the cards' expiry, as money left on them is kept by some companies."I feel my money on the pre-paid card is very risky since I have to pay close attention to when it expires and try to spend all of it before that date or I will lose it. It's unfair to limit the time available to spend my own money," said Liu Xiaodan, a 26-year-old salesman.It's estimated that the total volume of money left on pre-paid cards after they expire is more than 100 million yuan in Shanghai. The figure for Beijing is not available.The PBOC will launch a series of supervisory regulations this year to oversee the operation of pre-paid card companies, said Zhang Wei, a financial industry analyst. "One of the most important aspects is the management of any money left on the card after it expires. Any investment of money on the cards either before or after they expire must be at zero risk."Fang Xinghai, the head of Shanghai Finance Office, said his organization worked closely with the PBOC to keep an eye on pre-paid card companies."We suggest that special accounts should be opened with the bank where the money on the cards is held to ensure it is safe," he said."If that happens, even if the company goes bust, the money will still be fixed in the account and the cardholders' rights will be protected."Warnings about the risks involved in using pre-paid cards are displayed on the Beijing Administration for Industry and Commerce's website. Complaints about the cards tend to reach their peak during the Spring Festival, when many people buy them as gifts for friends and relatives.The first pre-paid card arrived in Beijing in 2002. Customers can deposit between 100 and 200,000 yuan on them for use at participating shops, restaurants and gyms.Some companies issue them to their employees as an extra benefit.Their popularity took off because they save the inconvenience of carrying money around and enable people to control spending, especially useful if they are given to children or housekeepers.However, the companies behind them are currently regarded as unspecified financial institutions by the PBOC and, as such, are not strictly regulated. That means people have few rights if the company goes bankrupt. They will no longer be able to use the cards, no matter how much money is on them, and will have difficulty reclaiming their cash.Cheng Xi, a 28-year-old engineer, said: "I received the pre-paid card as a gift but I would not buy one myself because I'm not familiar with the pre-paid card company and, if it goes bankrupt, my money would disappear."No matter how distinguished and reputable the company behind a card is, its most important challenge is to win clients' trust."Having a standard trademark like China UnionPay, which has a good reputation for reliability, is necessary for a company to distinguish it from those with a bad reputation. The company that wins the trust of most clients will be the biggest winner," said Clark Lin, a financial analyst at Thomson Reuters.Fu Dingsheng, a civil and business law expert at East China University of Political Science and Law, said: "Part of the pre-paid card company's capital should be classified as a guarantee deposit when the issuers register their companies. In that way consumers' rights can be met to some extent when a dispute occurs."Even though the prepaid card sector is an emerging industry with little or no supervision, the government is speeding up its oversight of the sector."PBOC is playing a leading role in the supervision of the industry. We regard this as an important task to complete in order to protect consumers' rights to the greatest extent," said Fang from Shanghai Finance Office.

BEIJING, March 16 (Xinhua)-- The China "Summer Davos" summit, due to be held in September in the north China city of Tianjin, will again focus on sustainability and the green economy, said Andre Schneider, managing director of the World Economic Forum (WEF), Tuesday.The detailed agenda would be designed to meet the changing new growth context with more discussion of new business models and technical innovations, Schneider said in a press briefing in Beijing.The "Summer Davos" 2010, or the fourth Annual Meeting of the New Champions, would be a continuation of the third-round meeting last year, which had focused on the way out of crisis, said Schneider.With the theme, "Driving Growth Through Sustainability," this year's summit, from Sept. 13 to 15, is expected to attract more than 1,500 participants, including business executives, politicians, economists and scientists from about 90 countries.On the global economy picture, Schneider said the deep financial and structural roots of the "Great Recession" made it difficult to predict the shape of future growth.Schneider said the future also remained unclear for advanced economies, which the Organization for Economic Cooperation and Development forecast, would see a possible 10-percent unemployment rate in the second half of this year.Though the emerging and developing economies accounted for almost 50 percent of global GDP, their growth was not decoupled from the rest of the world, said Schneider.

BEIJING, March 11 (Xinhua) -- The producer price index (PPI), a major measure of inflation at the wholesale level, rose 5.4 percent in February from a year earlier, the National Bureau of Statistics (NBS) announced Thursday.It quickened from 4.3 percent in January this year, and 1.7 percent in December 2009, when the figure posted the first monthly rise since December 2008.

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BEIJING, March 16 (Xinhua) -- Chinese President Hu Jintao has commended the heroic deeds of a special policeman, who died on duty at the age of 28, and asked the country to build a special police team with high fighting capacity.Hu made the call in a written instruction to a meeting on Tuesday honoring Shen Zhandong, a special policeman from Zhengzhou, of the central Henan Province.Shen was known for his outstanding performance in many missions, including the rescue work after the deadly Wenchuan earthquake in Sichuan Province and the security work for the Beijing Olympic Games in 2008.Shen died on Jan. 30, the day of his 28th birthday. Medical diagnose suggested that overwork had taken a heavy toll on Shen and caused his sudden death.At Tuesday's meeting, Zhou Yongkang, a member of the Standing Committee of the Communist Party of China (CPC) Central Committee Political Bureau, called on the country's police to learn from Shen.Zhou urged the police to step up efforts to resolve social conflicts, improve social management and enforce the law in a just and clean manner.

BEIJING, Feb. 26 (Xinhua) -- The China Banking Regulatory Commission (CBRC), the banking regulator, said Friday it would introduce four measures to facilitate the development of rural financial institutions.The CBRC would improve supervision of rural financial institutions, strengthen risk management, encourage their adopting effective corporate governance model, and evaluate the quality of their services, said Zang Jingfan, the supervision department director of the CBRC.China approved a total of 172 new-type rural financial institutions, including 148 rural banks, 8 lending firms and 16 rural mutual cooperatives by the end of 2009, according to Zang.Outstanding loans by these institutions totaled 18.1 billion yuan, of which 36 percent went to farmers and more than 50 percent to small businesses, he said.The government has been trying to boost lending to farmers and companies in the countryside, and the CBRC announced last year a plan to set up 1,293 rural financial institutions by 2011 to boost rural development.

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BEIJING, Jan. 21 (Xinhua) -- The government will step up efforts to eliminate outdated production capacity, said a statement issued by the State Council on Wednesday.Eliminating outmoded production capacity was imperative to transform the economic growth pattern, boost economic growth quality and fight the global downturn, said the statement issued after a State Council executive meeting chaired by Premier Wen Jiabao.Eliminating outdated production capacity was also necessary to promote energy efficiency and emissions cuts and address global climate change, the statement said.China had made positive progress in eliminating outdated production capacity, but the proportion of outdated capacity was still too high in certain key fields, said the statement.The problems should be tackled through the law, economics, technology and necessary administrative methods.The State Council discussed specific targets to eliminate outdated capacity in fields such as electricity, coal, coke, ferroalloy, calcium carbide, iron and steel, non-ferrous metals, construction materials and light industry and textile industry.To realize the targets, efforts should be made to improve market admission requirements, use market mechanisms, strengthen law enforcement, promote stimulus mechanisms and step up supervision, according to the decision reached at the meeting.

BEIJING, Jan. 31 (Xinhua) -- A senior official of the Communist Party of China (CPC) Sunday called on organizers of the Shanghai World Expo to provide convenient services to all Chinese and foreign reporters with a more open stance, in order to let the world know better about China and the international event."The 2010 Expo is also a grant gathering of world media," said Liu Yunshan, head of the Publicity Department of the CPC Central Committee."Organizers should do well the media service job with a more open stance, welcome reporters with open arms, make considerate arrangements, provide various news resources in a timely manner and offer convenient and professional services to Chinese and foreign reporters covering the event," Liu said when inspecting the Expo's publicity work in Shanghai.Liu Yunshan (2nd R, front), head of the Publicity Department of the Communist Party of China (CPC) Central Committee, inspects the Shanghai World Expo Park in east China's Shanghai Municipality, Jan. 30, 2010. Liu Yunshan inspected the Shanghai World Expo News Center, International Broadcast Center and the Expo Park in Shanghai on SaturdayThe 2010 World Expo will be held from May 1 to Oct. 31 this year, and is expected to attract a record 70 million visitors as well as 30,000 reporters from home and abroad.So far, close to 9,000 reporters have applied to cover the event, according to Yang Zhenwu, publicity chief of the CPC Shanghai municipal committee."The Shanghai Expo is another international event held by China after the Beijing Olympics in 2008," Liu said, adding that media and publicity work is of crucial importance to the success of the Expo.New media such as the Internet and mobile phones should also be employed in the publicity work of the event, he noted.Liu also stressed that news media should provide all-round information about the Shanghai World Expo to the public.|Liu Yunshan (1st R), head of the Publicity Department of the Communist Party of China (CPC) Central Committee, inspects the Shanghai World Expo Park in east China's Shanghai Municipality, Jan. 30, 2010. Liu Yunshan inspected the Shanghai World Expo News Center, International Broadcast Center and the Expo Park in Shanghai on Saturday

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XIAMEN, Fujian, Feb. 15 (Xinhua) -- Chinese President Hu Jintao has called for efforts to accelerate the construction of the economic zone on the western side of the Taiwan Strait during his four-day inspection tour to Fujian Province that ended Monday.Hu urged Fujian officials and people to seize the favorable opportunities offered by the central government on the construction of the economic zone and accelerate the transformation of the economic growth mode.Hu, also general secretary of the Communist Party of China (CPC) Central Committee, visited Zhangzhou, Longyan and Xiamen in Fujian during the inspection tour and celebrated the Spring Festival, or Lunar New Year, with local residents and Taiwan compatriots living in Fujian.Chinese President Hu Jintao (R Front) meets with model workers in Xiamen, southeast China's Fujian Province, Feb. 14, 2010. President Hu made an inspection tour in Fujian from Feb. 12 to 15.Hu stressed the role of tourism in the transformation of the economic growth mode, urging local authorities to make Fujian a tourist resort with international fame.During his visit to a tourist information center in Xiamen, Hu urged the city to strengthen its tourism management and provide better services to solicit more visitors.Chinese President Hu Jintao (R Front) meets with workers and tourists at a tourism consultation center in Xiamen, southeast China's Fujian Province, Feb. 14, 2010. President Hu made an inspection tour in Fujian from Feb. 12 to 15Hu also visited some tourist attractions including the Gulangyu Islet and extended his greetings to travellers.When inspecting the Haitian Wharf, the largest container terminal in the province, he urged the operator to boost the cross-Strait cooperation in economy and trade with better services.During his visit to the Xiamen Strait Cruise Center, Hu talked with a Taiwan passenger awaiting the ship, who said the travels across the Strait are much more convenient than before. Hu said that compatriots across the Strait are like family members and should keep in close contact.Hu extended Spring Festival greetings to migrant workers at the construction site of Xiang'an Tunnel in Xiamen. Speaking highly of the migrant workers as a labor force growing in China's reform and opening up, Hu urged all government departments to be more concerned about these workers.During his tour in Zhangzhou and Longyan, Hu visited some Taiwan businesses. He also promised favorable polices to support and accelerate the development of old revolutionary bases. Chinese President Hu Jintao (R Front) meets with Haitian dock workers in Xiamen, southeast China's Fujian Province, Feb. 14, 2010. President Hu made an inspection tour in Fujian from Feb. 12 to 15

BEIJING, Feb. 22 (Xinhua) -- China's exports may grow by 8 percent in 2010 but problems still existed with getting exports back to pre-crisis levels, according to a statement posted Monday on the website of Ministry of Industry and Information Technology (MIIT), quoting minister Li Yizhong.It was unlikely for China's exports to recover to pre-crisis levels in the short-term, Li said during a Sunday meeting attended by MIIT officials, attributing the slow rebound to rising international protectionism and the fact that Chinese manufacturers relied too much on overseas markets.The 8-percent growth forecast was still far below 2008's 17.2-percent increase, according to customs data.Despite overtaking Germany as the world's largest exporter, China saw its exports contract 16 percent year-on-year in 2009 as overseas demand slumped.Exports in January this year grew 21 percent on lower comparison bases a year ago due to the global economic downturn and less working days as the Lunar New Year holiday fell in January last year, said the General Administration of Customs earlier this month.Li also stressed that China should keep the yuan stable in a speech addressing the current domestic economic situation during the meeting, as international pressure on China to strengthen the yuan was intensified.